Information for the Marketer

If you have a product or a service to sell then you need a sales
letter. Your sales letter is the most important tool for making
money. If you have a great sales letter than people will pay you
money to get their hands on whatever you’re offering. If you have a
bad sales letter, people are going to click off of your site and
never return. That’s why it’s so important to write a great sales
letter.

The best sales letter writers have been practicing their craft for
years. They have a lot of experience. They also have a lot of
knowledge. Now, obviously the only way to gain experience is for
you to actually sit down and write a lot of sales letter. And the
knowledge part of sales letter literally takes dozens (if not
hundreds) of books and articles in order to gain all the knowledge
you need. However, there are four keys for writing a great sales
letter.

The first key to writing a great sales letter is putting your best
benefit in the headline of the sales letter. Don’t tell the person
what the product or service does. Tell them what it will do for
that person. Will it make them pain free? Will it make them richer?
Will it make them successful? Whatever the main benefit is, make
sure you put it in the headline of the sales letter.

The second key for writing a great sales letter is to make your
writing reader friendly. This means you write in language that’s
easy to understand. It also means you keep your paragraphs short
and you keep a nice flow to your writing. Reading a sales letter
should not be an ordeal for anyone.

The third key to a great sales letter is called “the slippery
slope”. This simply means that you want to hook your reader right
at the beginning of the sales letter. Then you want to keep them
sliding right down the slide you’ve built until they click the “Buy
Now” button at the end of the letter.

Finally, the last of the four keys to writing a great sales letter
is to actually ask the reader to buy your product or service.
Surprisingly this is often overlooked. Too many sales letter
writers forget to ask the reader to hit the “Buy Now” button. So
don’t you forget to ask for the purchase from the prospective
buyer. It could make all the difference between making a sale or
not making a sale.

Writing a good sales letter is not an easy task. It usually takes
people years to get good at it. However, there are some things you
can do right away to make your own sales letters better. These four
keys for writing a great sales letter are putting the best benefit
in the headline, writing an entertaining and easy to read letter,
creating a “slippery slope”, and actually asking the reader to buy
from you.

http://www.paulconway.biz

 …To carry on from where we left off let us look at the remaining points we should consider when writing our sales copy…  6: An iron-clad 100% guarantee Everyone these days is looking for the scam because they have all been burnt by someone either online/offline. So they look suspiciously at any advertizing!   Offering a 100%, no-hassles, no-questions-asked, money-back guarantee, will help you in overcoming their doubt and go someway to calming their suspicions.  7: Offer a Free bonus  By offering a free bonus it greatly enhances the value of your product and your customer will believe they are getting great value for their money. Plus you could find your sales doubling or even tripling. Just remember the following points, make sure the bonus gives your target market great value and always ensure it is related to the product/service that your are selling.  8: Create a sense of urgency  By creating this sense of urgency your customer is more likely to buy if he/she feels the offer has a certain time limit before it is closed. For example use a count down script so the customer can clearly see the offer will be taken down.  9: A strong call to action to get them to  BUY  The first thing your customer will see on your website is your heading. So make sure it grab’s there immediate attention. When you have that attention kept is by using the previous elements we have mention earlier. Make sure you leave your customer with no question unanswered or they will just hit the back button. Always have your buy now button strategically placed throughout your sales letter. So that the customer sees’s this call to action button time and time again. Keep asking for their order!!! 10: Always give them your contact information  Always have different ways on your site that the customer can contact you if for example they have a question or questions before they commit to the sale.  I know this sounds obvious however I have seen so many people for this very important element. 

So to conclude follow these 10 steps and you will be well on your way to writing that cash making sales letter.

http://www.paulconway.biz

Your sales copy is by far the most important ingredient of your website/blog. If you walk into a shop/store then you will be greeted by a salesperson that will be able to sell you on the benefits of any product. In the online world you have to get these benefits over to the potential customer by other means. You have to achieve this using the words on your sales page to make them feel welcome and convey your message to them. It is absolutely paramount that you get your message across in a way that will entice them to take you up on your offer.    Here are the first 5 steps to a recipe that you should use to help you achieve your aim of turning a customer into an avid buyer.  1: Your Unique Selling Proposition (USP)  Simple and self explanatory what makes your product stand out from the crowd. For example; Give a cast iron guarantee that if the customer is not happy with the product then give them a refund. No arguments! Word will soon get around that your word/guarantee is sound. Believe me you do not want bad publicity as word will soon spread amongst the forums. Give this some serious though! Do not forget to emphasise your USP within your sales copy.  2: Speaks the Same Language as your target audience  Remember your niche/business will be full of people who speak in terms relevant to their needs.  For example; people who work in medicine will not talk the same way as say people who have an interest in fishing. Get to know inside out the way people express themselves within their niche/business.  3: A headline that makes them take notice. People who surf are only going to look at your site for a few seconds so the headline will either keep them on your page or they will hit the back button. So tell them how you can help them.4: Proof and Social Proof. Firstly proof. You must show people that you know what you are talking about by proving that you are an expert in your chosen field.  This can be helped by social proof in that you have customer testimonials in your sales copy so that the potential customer can see you know your business and are trusted by other online marketers. It is a proven fact that customer testimonials can add as much as 200% to your bottom line.  5: Benefits, benefits, benefits!  In short you must leave the buyer in no doubt as to how he/she will benefits from purchasing your product. If this is not clear to them you will not make the sale. The difference between a feature and a benefit is: A feature will tell them what the product can do. A benefit is how your product will help them to overcome a problem or solution. It’s important that you make the distinction when your write your sales copy. We will look at the last 5 steps in the next article…  How to write sales copy