In the 2+ years that I have been working fulltime online the single most important lesson that I have learnt is that without getting traffic to your website/blog you will never get your business off the ground.

 

I have read countless E-books on this subject and even attended off line seminars  to try and get the magic bullet that will get that all important traffic to my websites. I have come to the conclusion that there are numerous ways to generate traffic both paid and free methods.

 

Whilst paying traffic give you eyes on your site, as soon as you stop paying you get no more traffic.

 

I have always used the free method because apart from the obvious I have found this type of traffic to generate more conversations thus improving my bottom line. Plus the methods I use keep the same and new traffic coming back.

 

I personally use 2 types of free traffic generation tools.

 

Firstly I write articles like this one, them post them in between 20 - 40Article directory’s that I know have a good page ranking and get spidered by the search engines on a regular basis. By using articles I get a steady continuous flow of traffic to my website each and every day. I have only written the article once then posted it. Over time it gets copied and posted in other directory’s / websites thus driving yet more traffic to my website.

 

Secondly I use free Manual Traffic Exchanges where I place a squeeze page to obtain potential customer details then they are added to my list and sent emails from time to time advertising my products.

 

   

Using Traffic exchanges as part of your traffic plan is a

no brainer. I myself use them each and every day to promote my businesses. I have found through trial and error that there are a number of excellent Traffic Exchange owners who take pride in their business.

 

I actually met one of these owners at a seminar in England October 2007. His name is Paul Kinder the owner/operator of Traffic-Splash. Over the course of 4 days I found myself in his company discussing the benefits of using a free or low cost advertizing company to sell my business.

 

I have listed below some of the benefits of using a Free/Low cost Traffic Exchange as part of your traffic plan.

 

1.    They’re an inexpensive –often free- method generating targeted traffic to your website/blog.

2.    You will start seeing an increase in traffic almost immediately. No waiting weeks or months to see results, as is often the case with other forms of advertizing. This can only be a Win Win situation for your business.

3.    They can be a great way to test ad copy for use with other more expensive forms of advertizing such as Pay Per Click campaigns (PPC). This will allow you to make sure your traffic plan is working before you think about paying.

4.    You can build a “downline” by referring others, which allows you to more quickly earn credits. Over time your traffic can be almost entirely generated by the efforts of others. Thus allowing you more free time!

5.    You will gain exposure to your competitor’s products and services. This will give you some good ideas for promoting your website/blog. Enabling you to increase your bottom line!

 

On returning from the seminar I put into action a new traffic plan including the use of Traffic-Splash which I initially used to test my new splash pages and banners. When I found what worked I then use the information to drive my PPC campaigns.

 

I continue to use Traffic-Splash plus a number of reliable Exchanges on a daily basis.