Information for the Marketer

Over the last several years Internet Marketing has grown in
popularity. It’s a great way to make a living for a variety of
reasons. Yet many people don’t make it with Internet Marketing (IM)
because they forget to take care of one important key to IM
success. That key is networking.

Internet Marketing is great because it allows people to be their
own boss. And once they become successful with IM, often they can
quit their 9-5 job and begin to work from home. That’s when the
real fun begins because these people are able to be their own boss.
No longer do they have to worry about impressing or answering to
someone else. But this sometimes becomes a problem.

Some Internet Marketers become so entrenched in working for
themselves that they forget to worry about anyone else. They forget
that networking is an important key to IM success.

All networking refers to is meeting and interacting with people in
order for both of you to potentially make gains – financially and
otherwise. Networking takes work and it also takes time. But all
the time and work is well worth it.

If an Internet Marketer is able to build a strong network that’s
filled with other Internet Marketers then all of those Internet
Marketers will prosper. They will be able to help each other work
through problems and they’ll also be able to share success with
each other.

The advantages you can get from networking are nearly limitless.
And the problems you will encounter from not networking are also
endless. Sure it feels great to achieve success on your own but
when things start going wrong then there is no lonelier feeling
than having no where and no one to turn to.

The best way to network is to frequent Internet Marketing forums
and to post helpful information as often as possible. Networking is
a two-way street so if you help out others than others will be much
more likely to help you out. Slowly, over time you’ll be able to
form great relationships with some of the other IMers and together
all of you will have a much better chance of succeeding.

A major key to Internet Marketing success is networking. Yet many
people forget or don’t even know about this. They try to make it
completely on their own and then when things get rough, they have
no one they can turn to for help. And when things go right, they
have no one who can help them be even more successful. Networking
truly is a major key for succeeding with Internet Marketing.

http://www.paulconway.biz

Writing and selling an eBook is one of the most profitable ways a
person can make money with Internet Marketing. But more than that,
writing an eBook can also establish a person as an expert in their
niche. That is, as long as the eBook is good. So here is the right
way to write an eBook.

The first elemental that is essential for writing a great eBook is
that you must be able to write. If you can’t write then you need to
be honest with yourself and you need to hire someone else to write
for you. No matter how hard you work, your book simply won’t be any
good if you can’t write.

Now, if you can write then you need to know that there is a certain
style of writing that most readers prefer. That style is a
conversational tone with a lot of space included. So be sure to
write like you’re talking to the reader rather than writing for
them. And also leave most of your paragraphs short and include
spaces in between them. This will give people the impression that
they can devour the reading easily.

The third tip for the right way to write an eBook is to make sure
you include valuable information. And you want to make sure you
begin presenting valuable information right from the start.
Otherwise, you may lose a lot of readers before they even get to
the good stuff. One of the best ways to include valuable
information early is to use the Introduction of the book to simply
let the reader know about all the great stuff that’s in the book.

The last of the things you must do to write a good eBook is to make
sure you edit it. Make sure the entire story flows well and that
each sentence sounds right. Make sure there aren’t any major
grammatical errors and that there are no misspellings or
punctuation mistakes.

There are certainly a lot of bad eBooks out on the Internet today.
This is mainly because many people don’t know the right way to
write an eBook. If you want to write a great eBook then you need to
be sure that you are a good writer, that you know how to write for
an Internet audience, that you include valuable information, and
that you edit your work. If you make sure these four things are
taken care of then you will have a great eBook to offer on the
Internet.

http://www.paulconway.biz

A Squidoo lens is a great thing to set up. Google once again seems
to love Squidoo. That means Google ranks Squidoo lenses very well
on their search results. It’s also very easy to build a Squidoo
lens quickly. Here’s how to build a Squidoo lens in 10 minutes.

The first thing you need to do is go to Squidoo.com and sign-up for
an account (if you don’t already have one). Once you have an
account then you’re ready to build your first lens. So you can go
ahead and click-on “Make a Lens” at the top of the page. Then go
ahead and complete the information they ask you to complete.

The correct way to build a Squidoo lens is for you to include
keywords for your topic. Try to do this in the URL and in the title
of your lens. You’ll also be able to add keyword tags to your lens
after you’re built the lens.

Once you’ve filled in the preliminary information (name of lens,
the URL, keywords, etc.) then you want to actually build your lens.

The best way how to build a Squidoo lens in 10 minutes is to
include as little information as possible in each module (you can
add more information later). You also want to have about 5 modules.

So begin with the Introduction module. In about 3 sentences explain
what the lens is about. Include a picture if you have one.

Then include a poll, an Amazon module (books from Amazon that
relate to the niche), a YouTube module, and a link list (linking to
your website). It will probably take you about 5 minutes to do all
that. You can add more now or later if you want.

One last thing you do need to do is include more keyword tags. You
do this by going to the right of the lens and clicking on “edit”
beside tags. Then put in as many as 20 keyword tags that apply to
your lens.

When this is finished go ahead and click on “Publish” at the top of
the page. This will put your page “live” on Squidoo. Remember you
can go back in and make improvements later. You can add some other
cool modules like “Black Box” or “Sticky Note”. (They are both
super-easy to set-up and they look great!) Just to get your lens up
and running this is a great way how to build a Squidoo lens in 10
minutes or less.

http://www.paulconway.biz

If you have a product or a service to sell then you need a sales
letter. Your sales letter is the most important tool for making
money. If you have a great sales letter than people will pay you
money to get their hands on whatever you’re offering. If you have a
bad sales letter, people are going to click off of your site and
never return. That’s why it’s so important to write a great sales
letter.

The best sales letter writers have been practicing their craft for
years. They have a lot of experience. They also have a lot of
knowledge. Now, obviously the only way to gain experience is for
you to actually sit down and write a lot of sales letter. And the
knowledge part of sales letter literally takes dozens (if not
hundreds) of books and articles in order to gain all the knowledge
you need. However, there are four keys for writing a great sales
letter.

The first key to writing a great sales letter is putting your best
benefit in the headline of the sales letter. Don’t tell the person
what the product or service does. Tell them what it will do for
that person. Will it make them pain free? Will it make them richer?
Will it make them successful? Whatever the main benefit is, make
sure you put it in the headline of the sales letter.

The second key for writing a great sales letter is to make your
writing reader friendly. This means you write in language that’s
easy to understand. It also means you keep your paragraphs short
and you keep a nice flow to your writing. Reading a sales letter
should not be an ordeal for anyone.

The third key to a great sales letter is called “the slippery
slope”. This simply means that you want to hook your reader right
at the beginning of the sales letter. Then you want to keep them
sliding right down the slide you’ve built until they click the “Buy
Now” button at the end of the letter.

Finally, the last of the four keys to writing a great sales letter
is to actually ask the reader to buy your product or service.
Surprisingly this is often overlooked. Too many sales letter
writers forget to ask the reader to hit the “Buy Now” button. So
don’t you forget to ask for the purchase from the prospective
buyer. It could make all the difference between making a sale or
not making a sale.

Writing a good sales letter is not an easy task. It usually takes
people years to get good at it. However, there are some things you
can do right away to make your own sales letters better. These four
keys for writing a great sales letter are putting the best benefit
in the headline, writing an entertaining and easy to read letter,
creating a “slippery slope”, and actually asking the reader to buy
from you.

http://www.paulconway.biz

If you have a blog or are planning on beginning one soon, then you
obviously want it to do as well as possible. It should go without
saying that you need to update your blog regularly – at least three
or four times a week. However, there are a handful of other things
you should do as well. Five tips to make your blog better are
writing articles, submitting your blog to digg.com and similar
sites, pinging your blog, including the link to your blog in your
signature on forums, and including the link on social networking
sites.

One of the best ways to promote your blog is by writing articles
about the topic and submitting the articles to article sites such
as ezinearticles.com or goarticles.com. You can even just cut and
paste an actual blog and submit it to your blog. Just put a link to
one of your blogs in the signature box below the article.

The second tip to make your blog better is to visit dig.com and add
the URL to the site. This will draw in more visitors and will get
you a ton of hits if your blog post is good enough to be selected
as one of the feature stories. There are other sites like digg.com
that you can visit as well.

Every time you post a new blog, you should ping your blog. There
are many great services on the Web that will ping your blog. All
you have to do is enter the URL and the service will do the rest of
the work.

The fourth of the five tips to make your blog better is to belong
to forums that are in the same niche as your blog. Then make good
posts on the forum and include a link to your blog in your
signature on the blog.

Finally, the last tip to make your blog better is to create
profiles on a number of social networking sites and then include
links to your blog. This will allow even more people to see your
blog. Some of the best social networking sites are MySpace,
FaceBook, and Squidoo.

Too often people create a good blog but they don’t do a few easy
things that will make their blog more popular. Five tips to make
your blog better are writing articles, submitting the blog to
dig.com and similar sites, pinging your blog, including the link in
your signature on forums, and including the link on social
networking sites.

http://www.paulconway.biz